We developed a marketing strategy that focused on optimizing his ad campaigns and creative strategy to improve user acquisition and engagement. We implemented the following tactics:

• Analyzed and optimized existing ad campaigns to improve their performance and ROAS.
• Developed new creative strategies for Alex's video ads to increase engagement and user acquisition.
• Conducted extensive creative testing to identify the most effective ad variations.
• Implemented a lead generation strategy to capture user information and improve conversion rates.

Results: Our marketing strategy helped achieve significant improvements in his user acquisition, revenue, and ROAS. Here are the results:

• ROAS increased from 1.34 to 2X.
• 4000 users were acquired in less than 12 months.
• 40% reduction in CAC

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